Freight Model Improvement Project for ECWRPC

Quarterly Reports Other Documents Final Report
September 2009
March 2010
June 2010
September 2010
December 2010
March 2011
September 2011
December 2011
Final Report

Primary Investigators

Jessica Guo and Jason Bittner
Wisconsin Transportation Center
1415 Engineering Drive, 2205 EH
Madison, WI 53706


In early 2009 WisDOT, HNTB and ECWRPC completed the first phase of the Northeast Region Travel Demand Model. While the model includes a truck trip generation based on the quick response freight manual, the model lacks enough truck classification counts and other data to accurately calibrate the model to existing conditions, as well as for future freight demand conditions. Therefore, sufficient data needs to be collected in order to accurately calibrate a model for use in calibrating freight use. This project will calibrate the model through data collection and field verification efforts.


This study will provide data to evaluate and improve a model for the truck/freight mode split component of the travel model. Current freight information that could be used to verify and calibrate the model is minimal, therefore this project will collect the needed data to do so using aerial photography, GIS data, mapping projects, and other data obtained by East Central Wisconsin Regional Planning Commission (ECWRPC). The project will complete a land use inventory specific to the freight industry, with documentation and mapping. The research team will also provide staff training and technical assistance.


  1. Review/develop trip generation variables
  2. Establish a Highway 41 Freight Advisory Committee
  3. Issue and manage subcontracts for the following tasks:
    • Complete a land use inventory
    • Compile relevant data, edit and update the NE Region Model
    • Provide staff training and technical assistance
    • Prepare illustrative mapping
    • Work with various stakeholders to improve modeling capabilities statewide
    • Prepare final report and document model development

Project Information

  • Duration: 13 months
  • Dates: December 1, 2009 – December 31, 2010
  • Budget: $88,000 (with $14,000 in  matching funds from ECWRPC)
  • Student Involvement: One graduate student
  • Modal Orientation: Highway
  • Project ID: CFIRE 03-08
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