Getting the Goods without the Bads: Freight Transportation Demand Management Strategies to Reduce Urban Impacts

Quarterly Reports Other Documents Final Report
March 2013 Brochure
Research Brief
Final Report

Primary Investigator

Joel Rogers, Director
State Smart Transportation Initiative
University of Wisconsin – Madison
1180 Observatory Drive #7122, Madison, WI 53706 (608) 890-2543


This project will identify and evaluate strategies to reduce the negative externalities associated with goods movement in urban areas through transportation demand management (TDM) strategies. To evaluate the cost effectiveness of potential strategies; we will assess the costs associated with highway and rail transportation; develop estimates of strategy costs and impacts, as well as challenges to implementation, through surveys and interviews with implementers; and develop case studies of example freight TDM strategies.


The proposed study will evaluate and freight transportation demand strategies to reduce the economic, social, and environmental costs associated with goods movement in urban areas, which may involve pricing, routing, land use, and other strategies.


  1. Conduct a literature review to estimate the full costs for freight moved by truck and train, including costs to society.
  2. Identify transportation demand management strategies to reduce the negative impacts of freight transportation in urban areas and survey implementers.
  3. Conduct follow-up interviews, develop case studies of example strategies, and evaluate the effectiveness of the strategies identified in task 2.
  4. Prepare final report.

Project Information

  • Duration: 9 months
  • Dates: January 1, 2013 – September 30, 2013
  • Budget: $103,882 ($53,882 in matching funds)
  • Student Involvement: One graduate student
  • Modal Orientation: Highway and rail
  • Project ID: CFIRE 07-02
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