Develop and Disseminate Outreach Materials to Enhance Freight Investments in the Mississippi Valley Region

Quarterly Reports Other Documents Final Report
September 2010
December 2010
March 2011
June 2011
MAFC Outreach Materials Final Report

Primary Investigator

Ernie Wittwer
University of Wisconsin-Madison
1415 Engineering Drive, 2205 EH
Madison, WI    53706


The general public across the region and the policy makers of the region are generally ill informed on subjects related to freight, its importance to our economy, and the fragility of our freight transportation system. The project will develop stories that will resonate with policymakers at the federal and state levels. These stories might include successes where improved transportation has had a positive impact on an industry’s competitive position and the region’s economic development. Ideally, a number of stories would be developed that might strike a chord with policymakers from across the region.


This project will develop creditable, illustrative, understandable materials that would assist the general public across the region and policy makers of the region better understand freight and communicate the importance of freight investments in the Region’s economic competitiveness and well-being.


  1. Collect available public survey information from the states, industry trade groups, and other sources.
  2. Work with the states and freight industry to develop and define the information that should be made available to policymakers and the public, building on commodity flow information (and reauthorization positions) regarding each commodity group.
  3. Conduct at least two focus groups with members of the public to further define the information and materials that the public might benefit from having.
  4. Define specific messages that should be contained in outreach materials aimed at decision makers and the general public.
  5. Review the results of steps 1-4 with technical committees and agency communications staff and refine the messages as appropriate. Consult private sector representatives as necessary.
  6. Develop brochures, pamphlets, and presentation materials.
  7. Ask state agencies to review and comment on outreach materials prior to publication.
  8. Make revised materials available to agencies electronically via the MVFC website and DOT sites as applicable.
  9. Conduct electronic workshop, or utilize a portion of the annual MVFC meeting, with agency staff to help them understand the materials.

Project Information

  • Duration: 9 months
  • Dates: June 1, 2010 – December 31, 2010
  • Budget: $57,396
  • Student Involvement: None
  • Modal Orientation: Highway, Rail, Water
  • Project ID: MVFC 08
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